You spend so much time each week getting content ready for your newsletter. And that’s after all the work you’ve done to build your list which never seems to quite grow fast enough! And after all that work, only 10% of your list even bothers to open that beautifully crafted newsletter filled with amazing content. Sigh….
So let’s get into 5 things you can do in your next newsletter to increase your open rate!
THING #1: Add their name in the subject line
This might seem silly but when an inbox sees the owners name in the subject and also in the email itself, it has a higher chance of ending up in the inbox. If you have been asking for their first name when they sign up to your list or opt-in, this is easy enough to include. There is a merge tag that can add the person’s first name. Simply add that to your subject line and you are all set!
THING #2: Resend it a few days later to those who haven’t opened it yet
We promise. You won’t be bugging them! Most likely something happen on the internet that means your newsletter either didn’t make it to their inbox or didn’t make it to any box. Yes, sometimes email gets lost in the web. With the MailChimp app, you can resend your newsletter to those who have not opened it a few days later. This can help increase your open and click rates.
THING #3: Scrub your list for those who have been on it quite some time but never opened an email from you.
We do so much to get new sign-ups on our list. Facebook ads. Summits. Launching events. It might seem crazy to take people off your list. But really, it can be a huge help. Send a simple email to anyone who hasn’t opened an email from you in the last six months. If they open it, they can stay. If not, it might be time to make some space for someone who really wants to know more about you. Consider this decluttering for your email list. You can also do this for anyone who has unsubscribed depending on what email service you are with.
THING #4: Send from your name instead of your business name.
While it might seem more professional to send from your business name, email providers like people. That’s why it never hurts to add your first name and then your business name afterward. If you’ve signed up to our business checklist, you’ll see our emails always come from Helen & Stephanie. After all, we’re the ones sending you the emails.
THING #5: Study which subjects you have used in the past with the highest open rates. That’s the kind of content your audience wants to see more of.
Go on Pinterest and see what your highest clicking pin is. Check out google analytics to see your most popular blog post from the last six months. This will tell you what your audience wants to learn more about. We tend to get caught up in we have to create content and skip over the idea of creating content our audience is asking for. We plan our content about six months in advance using the information we get from Pinterest and Google Analytics to help us. In fact, in the Intentional Growth Academy Course, we go over exactly how to review all of that information and also create a batching schedule for all that beautiful content!
Bonus tip! We both use a tool called Headline Analyzer.
You can try a free one here. Sometimes what we think are the best titles ever, apparently, are not so great as far as potential for being opened or even found in Google. That’s why this tool is so amazing.
Try some of these out in your next newsletter and let us know how it helps!