You spend so much time each week getting content ready for your newsletter. And that’s after all the work you’ve done to build your list which never seems to quite grow fast enough! And after all that work, only 10% of your list even bothers to open that beautifully crafted newsletter filled with amazing content. Sigh….
So let’s get into 5 things you can do in your next newsletter to increase your open rate!
THING #1: Add their name in the subject line
THING #2: Resend it a few days later to those who haven’t opened it yet
THING #3: Scrub your list for those who have been on it quite some time but never opened an email from you.
THING #4: Send from your name instead of your business name.
THING #5: Study which subjects you have used in the past with the highest open rates. That’s the kind of content your audience wants to see more of.
Try some of these out in your next newsletter and let us know how it helps!