It’s simple. Use fertile soil. Water every day. Make sure it always has adequate sunlight. Wait 12 weeks and harvest. Afterward, let the soil rest and repeat. Sounds silly but this is what needs to happen in your business. Do farmers harvest their crops once and then never ever farm again? No. The same thing happens in your business. In any business. No matter the industry. Your business has seasons. So if you want to intentionally grow your business it’s important to know your seasons and how to grow your crops.
Use fertile soil aka have a solid offer
This can make or break your business. If you’re selling to an audience that doesn’t want your product or a product no one wants, well, it’s going to be a bit of a tough one for you. Take some time to study your offer and your audience and really make sure there are a connection and a desire. Poll your audience. Do some free calls and surveys. Remember your offer is for your audience so make sure it’s all about them.
Water everyday aka show up every day
Here’s the thing. It doesn’t matter for the most part where or how you show up every day so long as your audience truly is there. If your audience is on Facebook go live everyday. If they are on Instagram upload an IGTV or story every day. If they are LinkedIn, add a blog post everyday. Again, the where and how here are up to you and your audience. The important thing is that you do it. Make it the first thing you do each day so you are 100% sure to get it done.
Make sure it always has adequate sunlight aka making sure they can reach you
This is where your business is about more than just your offer, your social media, and you. It’s about your website. If you want a business that is always available a simple website with an email sign up form will guarantee that no matter what day time weather condition etc your amazing audience can become a part of your world. Your freebie and an email welcome series will let you shed some sunlight on new potential customers and give them a chance to learn all about your business and what you have to offer.
Harvest time aka launch time
Whether you have an open and close launch time or not, your business will have busy times and slow times. People don’t buy Christmas trees in July but they do buy them in November and December. So if you are in the Christmas tree selling industry you know that harvest time is November and December for you. If you are doing a dedicated launch for your product or service this makes it all that much easier. You will want to care about when you are launching. I.e. don’t sell Christmas trees in July.
Let the soil rest aka nurture your audience
This is growing your email list in times when you are not launching. This is emailing them weekly amazing tips and tricks that can help them. Nurture your audience and they will notice. Have a weekly video or blog or both. Let your audience know you are there for them.