This has probably been one of the trickiest things to nail down in our 20 plus years of business experience. Really getting to know your ideal client. It’s very easy to make up a type of person you want to work with. But it’s not so easy to make sure that all of your content and marketing is attracting that type of ideal client.
Here are three things you can do right now to make sure you are attracting your ideal clients the right way!
THING #1: Study your analytics.
If your ideal client is a female between the ages of 44 and 50 from the UK but the majority of your traffic is males between the age of 22 to 34 from the US, that’s a big sign that your messaging needs some changing. We recommend keeping a weekly stats sheet of all your analytics. It’s a great way to see your progress and growth and understand if your efforts are truly paying off.
Key areas you want to look at each week or month:
- go to acquisition – source/medium to see exactly where your traffic is coming from
- go to demographics to see who is coming to your website
- go to behavior – content – all pages to see what types of content you are creating that your audience is loving!
THING #2: Ask your audience.
If you’re not sure about your audience, create a survey and get to know them. Use the poll feature in Facebook Groups to get to know them. Do some interviews and free calls to find out just what is keeping them up at night. These are not necessarily called that you should be charging for. You may want to consider charging a small fee for a beta program, however. The idea here is that you are offering a discounted or free service in exchange for testimonials and insight. Make sure to ask for the testimonial and of course, follow up! Testimonials can be offer incredible information as to just what kind of dramatic change you can offer in someone’s life.
THING #3: Show up where your ideal client is.
If your ideal client is hanging out on Instagram but you’re spending all your time on Twitter, you might want to consider switching platforms. If you’re not sure where they, see thing #1 and thing #2. This can be one of the trickiest parts of getting to know your ideal clients. We both spent years studying our markets to understand where potential clients were hanging out and even what types of clients we wanted to work with. Use this time experimenting on different channels and mediums to find the perfect one for you and your business.
So what are you going to do this week to attract your ideal client?