This has probably been one of the trickiest things to nail down in our 20 plus years of business experience. Really getting to know your ideal client. It’s very easy to make up a type of person you want to work with. But it’s not so easy to make sure that all of your content and marketing is attracting that type of ideal client.
Here are three things you can do right now to make sure you are attracting your ideal clients the right way!
THING #1: Study your analytics. If your ideal client is a female between the ages of 44 and 50 from the UK but the majority of your traffic is males between the age of 22 to 34 from the US, that’s a big sign that your messaging needs some changing.
THING #2: Ask your audience. If you’re not sure about your audience, create a survey and get to know them. Use the poll feature in Facebook Groups to get to know them. Do some interviews and free calls to find out just what is keeping them up at night.
THING #3: Show up where your ideal client is. If your ideal client is hanging out on Instagram but you’re spending all your time on Twitter, you might want to consider switching platforms. If you’re not sure where they, see thing #2.
So what are you going to do this week to attract your ideal client?
